Billund, May 1, 2023, at 14:30 CEST: The LEGO Group and Universal Products & Experiences are teaming up to bring DreamWorks Animation’s hit preschool series, Gabby’s Dollhouse to life in LEGO® brick form with the launch of its first-ever line based on the popular global series, with four new sets available for pre-order now and launching August 1st.
Gabby’s Dollhouse transports fans into a fantastical world full of adorable cat characters, unboxing surprises and endless adventures, and the all-new LEGO product line inspires limitless possibilities for play, creativity, and imagination.
The series encourages a “growth mindset,” modelling flexible thinking, confidence and celebrating your mistakes, true to Gabby’s catchphrases, “I haven’t figured that out YET,” and “I failed fantastically!”. The LEGO sets offer children a unique role-playing opportunity that encourages imaginative play and creative problem-solving. By facing challenges, Gabby’s can-do spirit models ways for kids to feel empowered, through resilience and finding creative solutions through teamwork, even if things don’t work out at first. The aspirational series shares the LEGO brand values of creativity, fun and imagination as well as the company’s vision to be a global force for learning through play.
“I’m excited that we’re bringing the world of Gabby’s Dollhouse to life in brick form” says James Stephenson, Senior Designer at the LEGO Group. “We are firm believers in learning through play and Gabby embodies that with her unparalleled tenacity and spirit. Every cat-tastic room in Gabby’s Dollhouse tells a story or focuses on a skill or challenge that she and her friends can tackle there. I can’t wait for children to bring this experience to life in their homes, building the sets, solving problems and role-playing.”
“We’re thrilled to extend our partnership with the LEGO Group to include DreamWorks Animation’s Gabby’s Dollhouse,” said Joe Lawandus, Senior Vice President & General Manager, Global Toys & Hardlines, Universal Products & Experiences. “Gabby’s Dollhouse delivers what kids love best—unboxing surprises, miniature worlds, and adorable cat characters-- and the LEGO sets inspire them to play along with the show at home by creating, designing and building from their imagination while encouraging flexible thinking and problem solving, just like Gabby does in the series.”
Fans can explore the fantastical world of Gabby’s Dollhouse with four new LEGO sets including a buildable Gabby’s Dollhouse featuring six colourful rooms and a sliding cat-a-vator; a Bakey with Cakey Fun playset with a kitchen and giant cupcake; Gabby and MerCat’s Ship and Spa; and Kitty Fairy’s Garden Party with a treehouse, garden with flowers and more!
Sets are available for pre-order now through www.LEGO.com and selected retailers, ready to launch on August 1st, 2023.
About DreamWorks Animation’s GABBY’S DOLLHOUSE
Since the debut of DreamWorks Animation’s hit series Gabby’s Dollhouse, kids around the world have been having one big sprinkle party with their new friend Gabby and all her kitty friends. Created and executive produced by celebrated storytellers Traci Paige Johnson and Jennifer Twomey, Gabby's Dollhouse is a mixed media preschool series that unboxes a surprise before jumping into a fantastical animated world full of adorable cat characters that live inside Gabby’s dollhouse. Rooted in growth mindset, Gabby’s activity-based episodes encourage flexible thinking and learning from your mistakes. Following its launch in 2021, the show has charted as a top 10 kids’ series in 89 countries and has become one of the fastest growing brands in the preschool space, inspiring an award-winning toy line, publishing, home, apparel, and more, as well as original music, a top-rated app and a growing YouTube channel visited by millions of fans weekly. Additionally, Gabby’s Dollhouse continues to lend itself to global fan experiences including Universal theme park activations, live events and much more. Any adventure can unfold when we play in Gabby's Dollhouse, now streaming on Netflix.
About UNIVERSAL PRODUCTS & EXPERIENCES
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, engaging retail and product experiences across our expansive global theme park destinations (for both owned and 3rd party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s three lines of business include Consumer Products, Games and Digital Platforms, as well as Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com
About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.
The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, meaning “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 130 countries worldwide.
For more information, please visit: www.LEGO.com
