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Find Your Inner Peace at Build-A-Bear With Po From DreamWorks Animation’s New Chapter in Its Beloved Blockbuster Franchise, Kung Fu Panda 4

Noodle-loving panda with mad martial arts skills available in stores and online while supplies last

DreamWorks Animation’s Kung Fu Panda 4 arrives in theaters March 8


ST. LOUIS, MO – Prepare for adventure at Build-A-Bear Workshop (NYSE: BBW) with its launch of Po from DreamWorks Animation’s new chapter in the beloved blockbuster franchise, Kung Fu Panda 4, as the lovable panda arrives just in time for the release of the new film in theaters on March 8. Fans of the action-comedy franchise will love this officially licensed plush just as much as Po loves noodles. The DreamWorks Animation Kung Fu Panda 4 gift set includes a Po plush with his plush staff wristie on his paw and is available now in stores and online while supplies last. 


For the first time in almost a decade, comedy icon Jack Black returns as Po, the world’s most unlikely kung fu master. After three death-defying adventures defeating world-class villains with his mad martial arts skills, Po is called upon by destiny to … give it a rest already and become the Spiritual Leader of the Valley of Peace. But first, he’ll have to find and train a new Dragon Warrior. Not easy. Even worse, a shapeshifting sorceress, The Chameleon (Viola Davis), has her eyes on Po's Staff of Wisdom, which would allow her to re-summon all the master criminals that Po has vanquished. Luckily, Po gets some help (kinda?) from quick-witted thief Zhen (Awkwafina), a crafty corsac fox. Together, this comedic odd couple will discover that heroes can be found in the most unexpected places. 


EPIC ADVENTURES WITH PO

The new DreamWorks Animation Kung Fu Panda 4 plush is a perfect companion as you watch the new action-packed film. Inspired by the beloved Dragon Warrior hero, the plush can be personalized with his own staff wristie and sport this DreamWorks Animation Kung Fu Panda 4 tee, a black-and-white tee featuring Po on the front.


At Build-A-Bear Workshop, kids — and kids at heart — engage in a hands-on entertaining process to create their very own personalized furry friends. Guests will participate in Build-A-Bear’s iconic Heart Ceremony and can include a custom voice message for their furry friend before completing their plush with an assortment of clothing and accessories. The process completes when guests fill out a birth certificate and take the new furry friend home. The personal nature of the interactive experience often fosters a lasting and emotional connection with a furry friend. 


About DreamWorks Animation’s Kung Fu Panda

Inspired by traditional martial arts and set in ancient China, Kung Fu Panda tells the epic tale of wide-eyed Po, whose love of kung fu is matched only by an insatiable appetite. The Academy Award®-nominated 2008 inaugural chapter became DreamWorks’ highest-grossing original animated film, and it has launched a trilogy that has earned more than $1.8 billion at the global box-office. With its massive fan base, the franchise has expanded to a cross-category consumer products program, video games, an Emmy Award-winning television series and global Universal Destinations & Resorts theme-park attractions. An all-new feature film, Kung Fu Panda 4 will be debuting in theaters March 8, 2024. The legend of Po has only just begun. 


About Universal Products & Experiences 

Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.  


About Build-A-Bear®

Build-A-Bear is a multi-generational global brand focused on its mission to "add a little more heart to life" appealing to a wide array of consumer groups who enjoy the personal expression in making their own "furry friends" to celebrate and commemorate life moments. Nearly 500 interactive brick-and-mortar experience locations operated through a variety of formats provide guests of all ages a hands-on entertaining experience, which often fosters a lasting and emotional brand connection. The company also offers engaging e-commerce/digital purchasing experiences on buildabear.com including its online "Bear-Builder", the animated "Bear Builder 3D Workshop" and its age-gated, adult-focused "Bear Cave". In addition, extending its brand power beyond retail, Build-A-Bear Entertainment, a subsidiary of Build-A-Bear Workshop, Inc., is dedicated to creating engaging content for kids and adults that fulfills the company's mission, while the company also offers products at wholesale and in non-plush consumer categories via licensing agreements with leading manufacturers. Build-A-Bear Workshop, Inc. posted total revenue of $467.9 million in fiscal 2022. For more information, visit the Investor Relations section of buildabear.com

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