Welcome to Universal Products & Experiences, where our mission is to extend the company’s characters and stories by bringing them to life in immersive experiences, in product categories such as toys, collectables, books, apparel, lifestyle categories, video games and digital initiatives like NFTs and more. UP&E activates the business through world-class licensee partnerships or through direct operations, and across its expansive theme park locations, e-commerce platforms, live-entertainment venues, and retailer relationships around the world.
Quality and innovation are just the beginning as we take Universal stories and characters down from the screen and into the daily lives of our fans. From apps to apparel, our must-have products always tell fans what's new and what's next.
It's no surprise that we're also at the forefront of the newest content delivery arenas. Not only do we bring our franchise stories to interactive life for gamers everywhere, but we also use these channels for content creation, setting the entertainment bar even higher for our tech minded fans.