Universal Products & Experiences


About UP&E

Our Mission

Welcome to Universal Products & Experiences (UP&E), where our mission is to extend the characters and stories of NBCUniversal by bringing them to life in immersive retail and theme park experiences, as well as in product categories such as toys, collectables, books, apparel, lifestyle categories, video games, digital initiatives like AR and more. A division of Universal Destinations and Experiences, UP&E activates the business through world-class licensee partnerships or through direct operations across its expansive theme park destinations, e-commerce platforms, live-entertainment venues, and retailer relationships around the world.

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