Universal Pictures’ theatrical event will feature all things pink and green from brands like Bloomingdales, Eugenia Kim, H&M, LUSH, R.E.M. Beauty, Mattel, LEGO and others across fashion, beauty, lifestyle, toys, publishing and role play partners at retailers around the world.
Universal City, Calif. – This fall, fans will be transported to the musical world of Oz through a wide range of merchandise from Universal Products & Experiences celebrating the release of Universal Pictures’ Wicked in theaters on November 27, 2024. The vibrant world in which the untold story of Elphaba and Glinda takes place has inspired innovative products with licensees and retailers worldwide, including apparel, accessories, footwear, home décor, beauty, toys, role play, publishing, collectibles and more. After its long-awaited journey to the big screen, Wicked is sure to be ‘popular’ amongst witches of all ages!
“It has been so fun to develop and expand the beloved story of Wicked and bring these incredible characters and worlds to life through magical products and immersive retail experiences; our global merchandise program across retail and theme parks reflects the film’s empowering themes and bold iconography, paving the way for even more excitement in 2025 with Wicked Part Two.” said Vince Klaseus, president, Universal Products & Experiences. “Wicked is very special to us, and we can’t wait for fans to embrace these inspiring characters this holiday season!”
Get ready for ‘one short day’ in the Emerald City with the release of Wicked-inspired lifestyle collaborations, including brands such as:
- Beis
- Bombas
- Cambridge Satchel Company
- Camilla
- Daniela Villegas
- Eugenia Kim
- Lingua Franca
- Naeem Khan
- Pyrrha
- Rebecca Minkoff
- R.E.M. Beauty
- Swarovski
- Sydney Evan
- Voluspa
Elevate everyday apparel, accessories, bags, footwear with more than Glinda’s closet can hold with partners such as:
- Accessory Innovations
- Aykroyd TDP
- Brand Alliance
- Bioworld
- Cakeworthy
- Caprice
- Crocs
- Ground Up
- High IntenCity
- High Point Design
- Hybrid
- Kipling
- Lola + the Boys
- Loungefly
- Mad Engine
- Poetic Brands
- Sahinler
- Sunstache
- Vera Bradley
Fans will be ‘dancing through life’ with new Wicked-themed home, food and beauty items from licensees that include:
- Aekyoung
- Beekman 1802
- Blissy
- Conair
- Dreamtex
- Franco
- Hunter Price
- Hygge & West
- LUSH
- Maxwell & Williams
- Makeup Eraser
- Manyo
- Wet Brush
- Zaks
World-class toy, costumes, role play, publishing, stationery and collectibles licensees will bring the generation-defining cinematic event to life through iconic characters and storylines; master partners Mattel and LEGO will lead the way, along with the following:
- Bitty Boomers
- Build-A-Bear
- Chasing Fireflies
- Disguise
- Fisher-Price
- Funko
- Hallmark
- Harper Collins
- Hasbro
- Hunter Leisure
- Insight Editions
- JAKKS Pacific
- Jazwares
- Kid Designs
- Mattel
- LEGO
- The Noble Collection
- Theory 11
- Random House
- Ravensburger
- RMS International
- Rubber Road
- Rubies II
- Snapco
- Spin Master
Pink goes good with green this fall/holiday season, as fans will be able to find Wicked products everywhere at retailers that include:
- ALDO
- Amazon
- Bloomingdales
- Box Lunch
- Cotton On
- El Corte Inglés
- Forever21
- Kohl’s
- H&M
- Her Universe
- Hot Topic
- JCPenney
- Kiabi
- Liverpool
- Primark
- Roots
- Target
- Ulta Beauty
- Walmart
There will be even more product collections at Universal Destinations & Experiences, including immersive Wicked retail experiences and elevated home and collectible merchandise, as well as apparel, accessories, toys and more for fans of all ages at Universal theme parks around the world.
Details of all partnerships and their products will be rolled out closer to the theatrical release, with additional licensees being announced this fall and beyond. Defy gravity in theaters this Thanksgiving with Wicked and follow #WickedMovie on social for more.
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About WICKED
The holidays are about to get Wicked. The record-shattering, Tony Award-winning musical phenomenon becomes a two-part, gravity-defying, generation-defining cinematic event. Wicked flies into theaters Nov. 27, 2024. Wicked Part Two lands Nov. 26, 2025.
Wicked, the untold story of the witches of Oz, stars Emmy, Grammy and Tony winning powerhouse Cynthia Erivo (Harriet, Broadway’s The Color Purple) as Elphaba, a defiant social outcast who has yet to discover her true power, and Grammy-winning, multi-platinum recording artist and global superstar Ariana Grande (Hairspray Live!, Don’t Look Up), as Glinda, a popular young woman, gilded by privilege and ambition, who has yet to discover her true heart.
As the two women forge an unlikely sisterhood, they will empower each other in ways that neither foresees. But as dark forces of prejudice and oppression loom on the horizon, the choices they make will separate them, and will set them on different destinies that will change them, and Oz, for good.
The film stars Oscar® winner Michelle Yeoh (Everything Everywhere All at Once, Crazy Rich Asians) as Madame Morrible; Jonathan Bailey (Bridgerton, Crashing) as Fiyero; Tony nominee Ethan Slater (Broadway’s Spongebob Squarepants, Fosse/Verdon) as Boq; Marissa Bode, in her feature film debut, as Nessarose; and Emmy nominee and pop culture icon Jeff Goldblum (Jurassic World franchise, The Grand Budapest Hotel) as The Wizard.
The all-star cast includes Emmy nominee Bowen Yang (Saturday Night Live) as Pfannee, Bronwyn James (Harlots) as ShenShen and Tony nominee Keala Settle (The Greatest Showman) as a new character created for the film, Miss Coddle.
Directed by electrifying filmmaker Jon M. Chu (Crazy Rich Asians, In the Heights), Wicked Part Two is the second chapter of a two-part immersive, cultural spectacular.
Wicked is produced by Marc Platt (La La Land, The Little Mermaid), and by Tony winner David Stone (Kimberly Akimbo), with whom Platt produced the blockbuster Wicked stage musical. The executive producers are David Nicksay, Stephen Schwartz and Jared LeBoff.
Based on the bestselling novel by Gregory Maguire, Wicked is adapted for the screen by the stage production’s book writer Winnie Holzman and by legendary Academy Award® winning composer and lyricist Stephen Schwartz. The Broadway stage musical is produced by Universal Stage Productions, Marc Platt, the Araca Group, Jon B. Platt and David Stone.
About UNIVERSAL PRODUCTS & EXPERIENCES
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.
