With this enchanting collaboration, Care-A-Lot joins hands with the beloved film phenomenon in a celebration of friendship, courage, and heart.

Universal Pictures’ Wicked: For Good soars into theaters on November 21, 2025

LOS ANGELES – Care Bears™ and Universal Pictures’ Wicked: For Good both shine with everyday magic, where caring meets courage, and friendship defies gravity. In celebration of the epic, emotional conclusion of the global cinematic phenomenon coming to theaters November 21, Care Bears and Basic Fun! have partnered with Universal Products & Experiences to unveil a limited-edition plush collection that brings these two worlds together for the first time.

The collection reimagines five beloved Care Bears characters as unforgettable figures from Wicked: For Good: Love-A-Lot Bear™ as Glinda, Good Luck Bear™ as Elphaba, Grumpy Bear™ as the Wicked Tin Man, Funshine Bear™ as the Scarecrow, and Tenderheart Bear™ as the Lion. Each plush features rich design details with themed belly badges, such as the Lion’s amazing whiskers, the Tin Man’s impressive armor, and Glinda’s sparkling tiara, bringing this crossover to life in imaginative and collectible form.

Standing at 14-inches tall in a two-pack featuring Love-A-Lot Bear™ as Glinda and Good Luck Bear™ as Elphaba (MSRP $29.99), along with fun-size 9-inch individual versions of all five characters (MSRP $12.99 each), these cute plushies are the perfect companions for thrilling adventures. The collection will be available for purchase on Amazon.com and at other North American retailers this Fall.

“Care Bears have always stood for love, kindness, and emotional expression, values that align with the heart of Wicked: For Good,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment. “This collaboration brings two legendary properties together in a way that feels both meaningful and emotionally true to who they are.”

“It’s heartwarming to see Wicked: For Good’s iconic characters reimagined through the lens of Care Bears,” said Rafa Macias, Executive Vice President, Global CPG Commercial Officer, Universal Products & Experiences. “Both brands have passionate, multi-generational fan bases, and this collaboration invites them to celebrate Wicked: For Good together.”

“At Basic Fun!, we are always looking for innovative ways to connect storytelling and play through product,” said Lisa Doiron, Vice President of Global Brand Marketing at Basic Fun! “This collaboration allowed us to design a one-of-a-kind plush collection, rich in delightful character details and filled with heart.”

From playtime companions to collector keepsakes, the Wicked: For Good x Care Bears™ collection reminds us that the most powerful magic happens when we care together. Follow @carebears for more updates and exclusive previews leading up to the launch.

About Universal Pictures’ Wicked: For Good

Last year’s global cinematic cultural sensation, which became the most successful Broadway film adaptation of all time, now reaches its epic, electrifying, emotional conclusion. The final chapter of the untold story of the witches of Oz begins with Elphaba (Oscar® nominee Cynthia Erivo) and Glinda (Oscar® nominee Ariana Grande) estranged and living with the consequences of their choices. When a girl from Kansas comes crashing into their lives, they will need to come together one final time, and truly see each other, if they are to change themselves, and all of Oz, for good.

About Universal Products & Experiences

Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.

About Cloudco Entertainment

Cloudco Entertainment (formerly American Greetings Entertainment) is a family and children’s entertainment, consumer products, and brand management company and the owner of iconic lifestyle brands such as Care Bears™, Holly Hobbie™, Madballs™, Boy Girl Dog Cat Mouse Cheese™, Twisted Whiskers™, Buddy Thunderstruck™, and Overlord & The Underwoods™. Cloudco creates, develops, and produces multi-platform entertainment franchises across all media channels, along with a wide range of consumer products and experiences that engage multi-generational fans, immersing both kids and adults in the brands they love.

About Care Bears™

Introduced in 1982 through consumer products, greeting cards, and later a series of animated television shows and feature films, Care Bears remains one of the most beloved lifestyle properties in the world. With their signature belly badges and endearing messages of sharing, caring, and friendship, the Care Bears from Care-A-Lot continue to inspire multi-generational fans across the globe. The Care Bears first appeared in television specials in 1983 and 1984, followed by a long-running animated series and a successful leap to the big screen with The Care Bears Movie trilogy (1985–1987). Care Bears & Cousins, a Netflix original CGI-animated series, launched in fall 2015. In 2019, the brand introduced a refreshed look and mission with Care Bears: Unlock the Magic, a 50-episode, 2D animated series currently streaming on HBO Max in the U.S. and other key territories, with all-new specials also available globally on Netflix. Celebrating over four decades of global impact, Care Bears continues to thrive as a multi-generational brand with strong retail momentum and a loyal fan base. With a consumer-first approach and an evergreen presence across pop culture, global consumer products, and digital gaming, the brand remains a powerful force for collaboration and expansion.

Website: CareBears.com

YouTube: YouTube.com/CareBears

Facebook: Facebook.com/CareBears

Instagram: Instagram.com/CareBears

TikTok: TikTok.com/@carebearsofficial

About Basic Fun!

Basic Fun! is a dynamic global designer and marketer of classic, innovative children’s entertainment products which strive to bring smiles to people of all ages. The Company has renowned iconic brands and a broad product portfolio that are featured in over 50,000 brick and mortar locations and online retail distribution points by 2,500+ leading retailers, distributors, and family entertainment venues in over 60 countries worldwide. Basic Fun! is dedicated to enriching lives and creating unforgettable moments through imaginative play. Basic Fun!’s global headquarters is located in Boca Raton, FL and also has offices in the UK and Hong Kong. For more information, visit basicfun.com.