Universal Brand Development and Beast Kingdom Co., Ltd Present an
Interactive Exhibition Based on Illumination’s Despicable Me, the Highest Grossing Animation Franchise of All-Time
Shenzhen, China – December 14, 2018 -- Universal Brand Development, in collaboration with Beast Kingdom Co., Ltd, announces the opening of A Minion’s Perspective Exhibition, a first-of-its-kind official touring exhibition, based on Illumination’s Minions, from the record-setting Despicable Me franchise. The exhibition will be open in Shenzhen at the OCT Harbor from 15 December 2018 through 15 March 2019.
Created in close collaboration with the revolutionary filmmakers behind the Despicable Me franchise, Universal Brand Development and Beast Kingdom Co., Ltd, A Minion’s Perspective Exhibition is a 15,000 square foot installation that immerses visitors into the world of the record-setting films. Guests will have the chance to test their skills in Gru’s lab with an interactive fart game, dance like El Macho through his secret lair, walk through a replica of the girls’ room, and much more.
“We’re committed to giving fans richer, more engaging experiences that immerse them into the characters and the worlds of our films, and the Despicable Me franchise is the perfect fit for an interactive exhibition,” said Santiago Capdepont, Senior Vice President, Operations, Universal Brand Development. “Illumination’s Minions, with their bigger-than-life personalities, are global pop-culture icons, and we’re excited to give audiences the opportunity to celebrate their fanship with the opening of A Minion’s Perspective Exhibition.”
Despicable Me: A Minion’s Perspective Exhibition tickets can be purchased on WeChat.
About Despicable Me franchise
The highest-grossing, animated film franchise of all time, Illumination and Universal Pictures’ iconic Despicable Me series has captured the imagination of audiences worldwide with its funny and fallible characters. The first three Despicable Me films and Minions (the third-highest-grossing animation of all time) have earned over $3.72 billion, as well as two Academy Award® nominations and two Golden Globe nominations. Minions 2 arrives in theaters across the globe in July 2020.
About Illumination
Illumination, founded by Academy Award® nominee Chris Meledandri in 2007, is one of the entertainment industry’s leading producers of event-animated films. The company’s franchises include three of the top-eight animated films of all time, and its iconic, beloved brands—infused with memorable and distinct characters, global appeal and cultural relevance—have grossed more than $6 billion worldwide.
Illumination was recently honored by Fast Company as one of the world’s most innovative companies.
Illumination, which has an exclusive financing and distribution partnership with Universal Pictures, has garnered an extraordinary number of franchise successes for a studio just over a decade old. As the creator of the hugely successful world of Despicable Me, which was recently crowned the top-grossing box-office animated franchise globally, Illumination has evolved the Despicable Me series to include Minions, the third-highest-grossing animated film of all time and the most profitable film in Universal’s history, as well as the Academy Award®- nominated Despicable Me 2 and summer 2017’s Despicable Me 3, which made more than $1 billion at the global box office.
Illumination recently launched two original properties that captivated audiences worldwide: The Secret Life of Pets, which achieved the best opening for an original movie, animated or otherwise, in U.S. history, and the global smash, Sing. Illumination recently launched two original properties that captivated audiences worldwide: The Secret Life of Pets, which achieved the best opening for an original movie, animated or otherwise, in U.S. history, and the global smash, Sing. And in 2018, Illumination’s Dr. Seuss’s The Grinch had the biggest opening weekend of any Christmas-themed movie in history.
Founded 11 years ago with the mission of putting a smile on the face of every member of the audience, no matter their age, Illumination continues to imagine both original stories, as well as unexpected adaptations of beloved pre-existing works.
Illumination’s upcoming films include The Secret Life of Pets 2 in June 2019, Minions 2 in July 2020, and Sing 2 in December 2020.
About Universal Brand Development
Universal Brand Development globally drives expansion of the company’s intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, Universal Brand Development’s core businesses include Consumer Products, Games and Digital Platforms, and Live Entertainment based on the company’s extensive portfolio of intellectual properties created by Universal Pictures, Illumination Entertainment, DreamWorks Animation, and NBCUniversal cable and television. Universal Brand Development is a business segment of Universal Filmed Entertainment Group, and part of NBCUniversal, a subsidiary of Comcast Corporation. Visit universalbranddevelopment.com for more information.
About Beast Kingdom Co., Ltd.
Beast Kingdom Co., Ltd. is a leading global exhibition developer and manufacturer of licensed European/U.S. comic and movie products headquartered in Taiwan. Beast Kingdom has applied its development and manufacturing expertise to market a series of top quality true-scale statues, playable and collectible action figures, apparel as well as novelty items.
Beast Kingdom Co., Ltd. built a reputation globally with its articulated figure series Egg Attack Action®. Over the years, Beast Kingdom has acquired the official merchandising rights in producing highly detailed and innovative products based on media properties, including Disney, Marvel, Pixar, Star Wars, Warner Brothers, Universal and many more. Beast Kingdom also operates many successful movie-themed exhibitions that use real life props and immersive AR systems to bring the fictional world to life.
