(BOSTON) August 11, 2022 – Today Reebok and Universal Brand Development officially unveil the highly anticipated, second Jurassic footwear and apparel collection – inspired by the latest blockbuster film – Jurassic World Dominion. Last year Reebok and Universal teamed up to create the Reebok x Jurassic Park collection which celebrated the iconic 1993 original film and invoked intense nostalgia for the franchise. This year’s Reebok x Jurassic World Dominion line draws inspiration from the latest film and pays homage to the bioengineering themes and dinosaurs new and old. Each piece of footwear features glowing amber logos, a classified information label and is encapsulated in an amber-inspired box.
Additional footwear details include:
• The Answer DMX (HQ6276, $200) – This Answer DMX is sure to make you feel like the ultimate apex predator thanks to the natural colors and reptile-inspired materials reminiscent of the Giganotosaurus. The silhouette is outfitted with a hardware accent piece and spikes from this new terrifyingly giant dinosaur on the heel. Available in unisex sizing.
• Classic Leather Ripple (HQ6253, $100) – The fan-favorite Velociraptor, Blue, and her offspring, Beta, team up to create the ultimate nostalgic Classic Leather Ripple. Blue’s iconic stripe comes to life on the side of the shoe while the window box and heel logos feature nods to both Blue and Beta with their signature claw element. Available in unisex, grade school, preschool and infant sizing.
• LX2200 (HQ6264, $110) – This sleek LX2200 takes design cues from the bio-genetic coding facility – Biosyn Valley – as seen in Jurassic World Dominion. Featured throughout the shoe are DNA-inspired elements including a Reebok DNA strand window box, DNA sequencing tongue label and a marbled outsole to represent different DNA coming together in a variety of textures and colors. Available in unisex sizing.
• Club C Revenge (HQ6205, $100) – Reebok’s iconic Club C gets a makeover from Biosyn Genetics, the bioengineering company that performs the research to recreate extinct animals and study their behaviors, as seen in Jurassic World Dominion. The futuristic shoe comes in clean, metallic colors reminiscent of the lab and makes references to the genetically modified animals Biosyn creates with a rub-away reptile material on the upper. The silhouette is finished off with a Biosyn badge on the tongue and a test tube lace dubrae. Available in unisex sizing.
• Beatnik (HQ6266, $130) – The cult-favorite Beatnik silhouette is fossilized in this neutral iteration. The tonal colors tell the story of the dinosaur fossils with the gritty outsole representing a fossilized mold. Rounding out the model is a one-of-a-kind Reebok fossil in place of the Beatnik’s signature hardware. Available in unisex sizing.
• Zig Kinetica 2.5 (HQ6263, $140) – The fearsome four pack of Atrociraptors – as seen chasing Owen, Claire and others through the streets of Malta – inspire this fierce version of Reebok’s Zig Kinetica 2.5. The shoe incorporates colorways of all four raptors on the upper and replaces the Zig’s signatures overlay with a 3D puff print for a raised, reptilian effect. Available in unisex and kids sizing.
• Nano X2 Adventure (HQ6265, $150) – Survival lace and paracord webbing paired with the ultimate outdoor training shoe, the Nano X2 Adventure, equip you for the most serious dinosaur breach. The silhouette incorporates hardware elements and a pigmented gum outsole to show that the wearer is ready to show off any survival skill. Available in unisex sizing.
Paired with the footwear is a range of men’s and women’s performance and lifestyle apparel. The majority of the apparel features either a “Blue” print – inspired by the Velociraptor’s scales, or a dinosaur camo print – which combines a Jurassic World dinosaur skin print with a topographical map. The collection is rounded out with a handful of graphic tees that feature the iconic Jurassic World logo and incorporate a Biosyn “authorized personnel only” badge print for a symbol of authenticity.
The Reebok x Jurassic World Dominion collection will be globally available beginning August 25th on Reebok.com/us/jurassic_world_collection and Amazon.com. Jurassic World Dominion is available On Demand now.
About the Jurassic World Dominion
Jurassic World Dominion is the next chapter in one of the biggest franchises in the history of cinema.
The film, from Universal Pictures and Amblin Entertainment, sees the return of director Colin Trevorrow, who also serves as executive producer with Steven Spielberg. Frank Marshall and Pat Crowley also return as producers. Alexandra Derbyshire joins as executive producer.
Chris Pratt and Bryce Dallas Howard again star and are joined by Academy Award® winner Laura Dern, Golden Globe nominee Sam Neill and Jeff Goldblum, who reprise their roles as Dr. Ellie Sattler, Dr. Alan Grant and Dr. Ian Malcolm. The film also stars an impressive international cast including Mamoudou Athie, Scott Haze, Dichen Lachman, Daniella Pineda, Campbell Scott, Isabella Sermon, Justice Smith, Omar Sy, DeWanda Wise and, as Dr. Henry Wu, BD Wong.
Joining the Jurassic team for the first time is Emily Carmichael, who has crafted the Jurassic World Dominion screenplay with Trevorrow. They worked off of a story by Derek Connolly and Trevorrow, who together co-wrote Jurassic World and Jurassic World: Fallen Kingdom.
Trevorrow directed 2015’s Jurassic World, which went on to gross $1.67 billion worldwide and is the sixth-highestgrossing film in cinema history. The Jurassic franchise, which celebrated its 25th anniversary in 2018, has grossed $5 billion collectively at the worldwide box office. Jurassic World Dominion is available On Demand now.
About Universal Brand Development
Universal Brand Development globally drives expansion of the company's intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, Universal Brand Development's core businesses include Consumer Products and Games and Digital Platforms based on the company's extensive portfolio of intellectual properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal cable and television. Universal Brand Development is part of NBCUniversal, a subsidiary of Comcast Corporation. www.universalbranddevelopment.com.
About Reebok Design Group
Reebok Design Group (RDG) is the global brand hub of design, development, innovation, marketing and creative services for Reebok footwear and apparel. As the central source of the brand’s creative vision, RDG provides ongoing support and expertise to Reebok’s network of strategic partners around the world. RDG champions Reebok’s storied heritage, ethos and DNA to authentically deliver a unified brand directive and consumer experience globally. A division of SPARC Group, RDG is headquartered in Boston, MA. For more information, visit Reebok.com or, for the latest news at News.Reebok.com. Discover Reebok on Instagram, Twitter and YouTube.