Legendary Toy Store Celebrates DreamWorks Animation’s Hit Preschool Series, Unveils New Toys and Plays Host to Interactive Fan Experience, GABBY ON THE GO!
NEW YORK – FAO Schwarz, New York City’s most iconic toy store, announced an exclusive partnership with Universal Products & Experiences to become the ultimate destination for Gabby’s Dollhouse fans this summer. Starting July 1, FAO Schwarz will be the only retailer to offer Spin Master’s newest playset, the Gabby Cat Friend Ship before it launches globally in August. Fans can also shop an exciting assortment of accessories and toys including Spin Master’s award-winning toy line, Gabby’s Bluetooth Headphones from Kid Designs, Gabby’s Dollhouse Necklace Set from Tara Toy, the My First Puzzle Book by Phidal, Inc. and more. And on July 6th, FAO Schwarz and Rockefeller Center will play host to a free, family-friendly event, GABBY ON THE GO!, a cat-tastic new experience full of fun activities inspired by DreamWorks Animation’s popular animated preschool series on Netflix, Gabby’s Dollhouse. The event will take over Rockefeller Plaza where fans can also enjoy the FAO Schwarz window displays featuring Gabby and friends.
FAO Schwarz will offer an extensive assortment of highly-anticipated, must-have toys, books, costumes and more, starting July 1st (while supplies last), including:
Spin Master’s Gabby Cat Friend Ship, $59.99
Ready for a cat-venture, all aboard the Gabby Cat Friend Ship. As featured in DreamWorks Animation’s hit series, this all-new play experience expands the Gabby’s Dollhouse ecosystem. Join Gabby Girl (with two outfit options) and Captain Mercat on the upper deck, complete with color changing pool and diving board. Explore below deck that transforms from day to night with a light up disco ball/chandelier, dance floor, and photobooth. Expand the fun with Carnival and Spa deluxe rooms (sold separately) that attach to the ship or connect to the Purrfect Dollhouse via the diving board.
Following the launch of the new line of Gabby’s Dollhouse toys, FAO Schwarz will host GABBY ON THE GO!, bringing DreamWorks Animation’s beloved series to life, inviting fans to jump inside Gabby’s fantastical, animated world filled with adorable cat characters. A dream come true for Gabby fans!
From 11am until 4pm on Thursday, July 6th, families can enjoy a purr-fect variety of exciting activities for an unmissable family day out. Gabby fans will be given a Cat Passport and invited to join Gabby on an a-meow-zing adventure, traveling through five different stations of fun, hands-on activities. Fans will be able to meet Gabby for an unforgettable photo opportunity, fill in their cat character in their passport, play with new Gabby toys, receive a Gabby temporary tattoo and spin the prize wheel.
Visit www.gabbysdollhouse.com/gabbyonthego for more information and follow: @dreamworksjr | @dreamworks | #DWGabbyOnTheGo | #GabbysDollhouse
ABOUT GABBY’S DOLLHOUSE
Since the debut of DreamWorks Animation’s hit series Gabby’s Dollhouse, kids around the world have been having one big sprinkle party with their new friend Gabby and all her kitty friends. Created and executive produced by celebrated storytellers Traci Paige Johnson and Jennifer Twomey, Gabby's Dollhouse is a mixed media preschool series that unboxes a surprise before jumping into a fantastical animated world full of adorable cat characters that live inside Gabby’s dollhouse. Rooted in growth mindset, Gabby’s activity-based episodes encourage flexible thinking and learning from your mistakes. The show has charted as a top 10 kids’ series in 89 countries and has become one of the fastest growing brands in the preschool space, inspiring an award-winning toy line, publishing, home, apparel, and more, as well as original music, a top-rated app and a growing YouTube channel visited by millions of fans weekly. Additionally, Gabby’s Dollhouse continues to lend itself to global fan experiences including Universal theme park activations, live events and much more. Any adventure can unfold when we play in Gabby's Dollhouse, now streaming on Netflix.
ABOUT FAO SCHWARZ (FAOSchwarz.com)
FAO Schwarz is one of the oldest, most historic, and iconic toy brands in the world. FAO Schwarz opened its first doors in 1862 revealing a marvelous, bountiful emporium full of extraordinary, one-of-a-kind toys from all over the world. Founded by Frederick August Otto Schwarz, FAO Schwarz has always been synonymous with quality and innovation, offering cherished memories for generations of adults and children alike. At its core, FAO Schwarz has always been known for the “theater of it all,” where toys meet deep nostalgia. FAO has been delivering wonder to families for over 160 years, celebrating awe and discovery for all children and the child inside all of us.
ABOUT DREAMWORKS ANIMATION:
DreamWorks Animation (DWA), a division of the Universal Filmed Entertainment Group, within NBCUniversal, a subsidiary of Comcast Corporation, is a global family entertainment company with feature film and television brands. The company’s deep portfolio of intellectual property is supported by a robust, worldwide consumer products practice, which includes licensing, and location-based entertainment venues around the world. DWA’s feature film heritage includes many of the world’s most beloved characters and franchises, including Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon, Spirit, Trolls, The Boss Baby and 2022’s The Bad Guys, Puss in Boots: The Last Wishand 2023’s upcoming Ruby Gillman, Teenage Kraken and Trolls Band Together have amassed more than $16 billion in global box office receipts. DreamWorks Animation’s television studio is one of the world’s leading producers of high-quality, animated family programming, reaching consumers in more than 190 countries with a diverse array of award-winning original content through streaming and linear broadcasters.
ABOUT UNIVERSAL PRODUCTS & EXPERIENCES
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, engaging retail and product experiences across our expansive global theme park destinations (for both owned and 3rd party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s three lines of business include Consumer Products, Games and Digital Platforms, as well as Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.
