Meet Insta360 GO 2 Minions Edition: A Tiny Action Camera that Weighs Less Than an Ounce

March 9, 2021

Insta360 today announced the Insta360 GO 2 Minions Edition camera, based on Illumination’s iconic Minions, the larger-than-life characters from the world’s most successful animation film franchise.

Weighing in at less than an ounce and no bigger than your thumb, Insta360 GO 2 is the world’s smallest action cam. With the Minions Edition, the camera takes on the iconic appearance of the Minions with a signature yellow-and-blue design. The camera’s ultra-wide lens mimics the single eye of a Minion and captures crisp, stabilized 1440p 50fps video.

The camera’s tiny magnetic form factor and a host of in-the-box accessories enable it to be mounted anywhere — meaning fans of all ages can now wear their own personal Minion on their shirt or even mount it on their dog or car.

“Our action cameras are all about having fun and capturing your adventures. Designing a camera based on Illumination’s global phenomenon, the Minions, was a perfect fit for Insta360,” said Michael Shabun, VP of Marketing and Business Development at Insta360.

Insta360 GO 2 Minions Edition will be available soon exclusively via Insta360.com in the U.S, Canada, Japan, Mainland China, Hong Kong and Taiwan. Insta360 GO 2 Minions Edition retails for $329.99.

Insta360 GO 2 Minions Edition comes with a Charge Case (also with a Minions design), Lens Guard and three mounting accessories—the Magnet Pendant, Easy Clip and Pivot Stand.

About MINIONS: THE RISE OF GRU

The latest installment of the most successful animated franchise of all time, Minions: The Rise of Gru takes us back to bad as we explore the origin story of young Gru and his Minions, giving us a first-hand look at how they became the world’s most despicable team.

Teeming with Illumination’s signature subversive humor, pop-culture sophistication, full-hearted emotion, bold music sensibility, and over-the-top action, Minions: The Rise of Gru stars Oscar^® nominee Steve Carell, returning in the role of Gru, and features a thrilling new cast of stars including Oscar^® winner Alan Arkin, Taraji P. Henson, Jean-Claude Van Damme, Lucy Lawless, Dolph Lundgren and Danny Trejo. The film also features Russell Brand, Michelle Yeoh and Oscar^®winner Julie Andrews.

Steered by the franchise’s original creators, Minions: The Rise of Gru is produced by Illumination founder and CEO Chris Meledandri and his longtime collaborators Janet Healy and Chris Renaud. The film is directed by returning franchise filmmaker Kyle Balda (Despicable Me 3, Minions), co-directed by Brad Ableson (The Simpsons) and Jonathan del Val (The Secret Life of Pets films), and features the iconic voice of Pierre Coffin as the Minions and a killer ʼ70s soundtrack courtesy of legendary Grammy-winning music producer Jack Antonoff. www.minionsmovie.com

About Illumination

Illumination, founded by Academy Award® nominee Chris Meledandri in 2007, is one of the entertainment industry’s leading producers of event-animated films, including Despicable Me, the most successful animated franchise in cinematic history. The company’s releases include two of the top 10 animated films of all time, and its iconic, beloved franchises—infused with memorable and distinct characters, global appeal and cultural relevance—have grossed more than $6.25 billion worldwide.

Illumination, which has an exclusive financing and distribution partnership with Universal Pictures, is the creator of the world of Despicable Me. The franchise includes Minions, the fourth-highest-grossing animated film of all time and the most profitable film in Universal’s history, as well as the Academy Award®- nominated Despicable Me 2 and Despicable Me 3, which made more than $1 billion at the global box office.

Illumination has launched two additional original properties that captivated audiences worldwide: The Secret Life of Pets, which achieved the best opening for an original movie, animated or otherwise, in U.S. history, and the global smash, Sing. In 2018, Illumination’s Dr. Seuss’s The Grinch had the biggest opening weekend of any Christmas-themed movie in history, followed, in June 2019, by The Secret Life of Pets 2. Illumination’s upcoming films include Sing 2 in December 2021 and Minions: The Rise of Gru in July 2022.

About Universal Brand Development

Universal Brand Development globally drives expansion of the NBCUniversal's intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, Universal Brand Development's core businesses include Consumer Products and Games and Digital Platforms based on the company's extensive portfolio of intellectual properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. Universal Brand Development is part of NBCUniversal, a subsidiary of Comcast Corporation. www.universalbranddevelopment.com.

About Insta360

Founded in 2015, Insta360 makes boldly innovative cameras that help people capture and share their lives. The brand’s ONE series cameras pioneered the use of a compact dual-lens design to redefine what’s possible with an action camera. The ONE series brings together groundbreaking stabilization, the ability to easily capture drone-like aerial angles, and the freedom to reframe a shot in any direction after the fact — all in a palm-sized device. Insta360 also offers a premium range of ultra-high-resolution professional VR cameras. Their best-in-class imaging and streamlined workflows make it easy for filmmakers to jump into immersive content production.

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