BTS 💜 DM4 Pop-Up Debuts in Los Angeles, Seoul and Tokyo
The collaboration brings together two incredible global icons to ignite both BTS ARMY and Minions fandom leading up to the film’s theatrical release in North America on July 3, 2024
New York, NY – Illumination, Universal Products and Experiences and BIGHIT MUSIC are excited to announce a global collaboration with Illumination’s Despicable Me 4 and renowned 21st century pop icons BTS to commemorate the upcoming theatrical film release. The collaboration is in celebration of new Despicable Me 4 character, Poppy Prescott, who identifies as a member of BTS ARMY. This connection is highlighted in the limited merchandise capsule featuring vibrant Minions x BTS mash-up art inspired by BTS' iconic outfits from their 2021 hit single "Permission to Dance,” and the BTS 💜 DM4 Pop-Up experiential event taking place in Los Angeles, Seoul, and Tokyo.
Available for pre-order June 19 – July 1 on the Weverse U.S. shop, the limited capsule collection includes a cross-category assortment of apparel and accessories that embody the dynamic personalities of both the Minions characters and BTS. Priced between $30-$60, the collection features tees, hoodies, sweats, and totes with bespoke mash-up art with BTS stylized in Minion form. The apparel and accessories collection can be purchased as well at the upcoming retail pop-ups in Los Angeles, Seoul, and Tokyo and will be coming soon to Nordstrom and Urban Outfitters stores and online. An Entertainment Earth exclusive Funko Pop! Collectible 7-Pack (MSRP $99.99) will also be available for pre-order on Friday, June 21.
To coincide with the merchandise launch, Despicable Me 4 will be popping up in Los Angeles, Seoul and Tokyo for a retail experience highlighting the DM4 x BTS capsule collection. At the BTS 💜 DM4 pop-ups, fans can explore Poppy Prescott's Tree House film set recreations, interactive activations, and a fully themed retail experience featuring BTS members in Minion form, all inspired by Illumination's newest film.
Pop-Up Locations:
LOS ANGELES, CA
Dates: June 21 - July 3, 2024
Location: 8505 Santa Monica Blvd West Hollywood, CA 90069
Hours: Friday to Sunday 11am - 9pm / Monday - Thursday: 4pm - 9pm
RSVPs are open now.
SEOUL, KOREA
Dates: July 2024
Location: LINE FRIENDS SQUARE Myeongdong, 43 Myeongdong-gil, Jung-gu, Seoul (04534)
TOKYO, JAPAN
Dates: August – September 2024
Location: LINE FRIENDS SQUARE Shibuya, Parkway Square 2 B1F~2F, 1-19-10, Jinnan, Shibuya-ku, Tokyo 150-0041
Despicable Me 4 will be released in theaters on July 3, 2024.
About Illumination’s Despicable Me 4
In the first Despicable Me movie in seven years, Gru, the world’s favorite supervillain-turned-Anti-Villain League-agent, returns for an exciting, bold new era of Minions mayhem in Illumination’s Despicable Me 4.
Following the 2022 summer blockbuster phenomenon of Illumination’s Minions: The Rise of Gru, which earned almost $1 billion worldwide, the biggest global animated franchise in history now begins a new chapter as Gru (Oscar® nominee Steve Carrell) and Lucy (Oscar® nominee Kristen Wiig) and their girls —Margo (Miranda Cosgrove), Edith (Dana Gaier) and Agnes (Madison Polan)—welcome a new member to the Gru family, Gru Jr., who is intent on tormenting his dad.
Gru faces a new nemesis in Maxime Le Mal (Emmy winner Will Ferrell) and his femme fatale girlfriend Valentina (Emmy nominee Sofia Vergara), and the family is forced to go on the run.
The film features fresh new characters voiced by Joey King (Bullet Train), Emmy winner Stephen Colbert (The Late Show with Stephen Colbert) and Chloe Fineman (Saturday Night Live). Pierre Coffin returns as the iconic voice of the Minions and Oscar® nominee Steve Coogan returns as Silas Ramsbottom.
Packed with non-stop action and filled with Illumination’s signature subversive humor, Despicable Me 4 is directed by a co-creator of the Minions, Oscar® nominee Chris Renaud (Despicable Me, The Secret Life of Pets), and is produced by Illumination’s visionary founder and CEO Chris Meledandri and by Brett Hoffman (executive producer, The Super Mario Bros. Movie and Minions: The Rise of Gru). The film is co-directed by Patrick Delage (animation director Sing 2 and The Secret Life of Pets 2), and the screenplay is by the Emmy winning creator of White Lotus, Mike White, and the veteran writer of every Despicable Me film, Ken Daurio.
About UNIVERSAL PRODUCTS & EXPERIENCES
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.
About BIGHIT MUSIC
BIGHIT MUSIC is an industry-leading music label that continues to pioneer new paths driven by a strong belief in music and ceaseless support from fans. BIGHIT strives to create music heretofore unseen in the world through its inimitable way, creating the music that symbolizes an era that can resonate with fans across the world. Artists under the label include Lee Hyun, BTS and TOMORROW X TOGETHER.
About BTS
BTS, an acronym of Bangtan Sonyeondan or “Beyond the Scene,” are a GRAMMY-nominated South Korean boyband that has been capturing the hearts of millions of fans globally since their debut in June 2013. The members of BTS are RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook. Gaining recognition for their authentic and self-produced music, top-notch performances, and the way they interact with their fans, the band has established themselves as 21st century pop icons breaking countless world records. While imparting a positive influence through activities such as the LOVE MYSELF campaign and the UN ‘Speak Yourself’ speech, the band has mobilized millions of fans across the world (named ARMY), collected six No.1 Billboard Hot 100 singles since 2020, and performed multiple sold-out stadium shows across the world. They were also named TIME’s Entertainer of the Year 2020. BTS are 5-time GRAMMY nominees (63rd to 65th GRAMMY Awards) and have been recognized with numerous prestigious awards like the Billboard Music Awards, American Music Awards (Artist of the Year 2021) and MTV Video Music Awards.
About FUNKO
Headquartered in Everett, Washington, Funko is a leading pop culture lifestyle brand. Funko designs, sources and distributes licensed pop culture products across multiple categories, including vinyl figures, board games, action toys, plush, apparel, housewares and accessories for consumers who seek tangible ways to connect with their favorite pop culture brands and characters. Learn more at https://funko.com/, and follow us on X (@OriginalFunko) and Instagram (@OriginalFunko). Loungefly™ are registered trademarks of Funko, LLC.
