- Sales of the bundle will help Outright Games and UNICEF UK’s first–of-its kind long-term partnership reach their target goal of £200,000 a year.
- Beginning in March 2023 the partnership established Outright Games as UNICEF UK’s first official video game industry partner.
- The DreamWorks Kids Bundle will be available to buy digitally from today until September 10th with all profits going directly to UNICEF.
- The bundle features hit games inspired by beloved DreamWorks Animation franchises including How to Train Your Dragon, Spirit, and Trollhunters: Tales of Arcadia
London, 25th August, 2023 – Today, Outright Games, the leading global publisher of family-friendly interactive entertainment, alongside UNICEF, the world’s leading children’s rights organization, has launched the DreamWorks Kids Bundle as part of their ongoing, long-term partnership which aims to raise over £200,000 a year for the charity. All sales profits will go to UNICEF directly and the bundle can be purchased digitally from today on PlayStation, Xbox and Nintendo Switch for £19.99/EUR19.99/$19.99
The DreamWorks Kids Bundle will be available to buy digitally until September 10th, 2023, and features a trifecta of legendary video games inspired by the incredible worlds of DreamWorks Animation, including DreamWorks Dragons: Dawn of New Riders, DreamWorks Spirit Lucky’s Big Adventure and DreamWorks Trollhunters: Defenders of Arcadia. All three titles, previously published by Outright Games and created in collaboration with Universal Games and Digital Platforms, have captured the imagination of fans and gamers the world over with their creativity, family friendly gameplay and authentic depiction of these beloved franchises.
This is the latest initiative as part of an ongoing, long-term partnership that began in March 2023, and established Outright Games as UNICEF UK’s first ever video game industry partner. The globally leading games publisher will leverage their unrivaled access to the biggest IPs in family friendly entertainment to raise over £200,000 a year for UNICEF’s Resources for Results Fund which enables the charity to rapidly support those in need during humanitarian emergencies and allocate resources to children wherever and whenever the need is greatest.
Outright Games are world leaders in creating family friendly video games that are safe and appropriate for all ages and feature the biggest children’s entertainment franchises on the planet. Through their dedicated community of parents and families, Outright Games will use its platform to raise awareness of and funding for UNICEF’s vital work in supporting education, health and nutrition, and responding to the needs of children impacted by conflict and natural disasters.
There will be additional high profile video game charity bundles from Outright Games planned to launch in 2023. Other high-profile activations will continue to take place around key moments throughout the year, including fundraising efforts from their worldwide team of employees and charity livestreams from a dedicated team of Outright Games ambassadors.
Nick Ricks at Outright Games said: “Our partnership with UNICEF has been a huge success out the gate, and we’re overjoyed to see our audience respond so well to what we have always believed is a very authentic and natural alignment between our two brands. These fundraising activities would not be possible without our amazing licensing partners and we’re so grateful for this opportunity to support our efforts in raising awareness for this vital cause.”
More Information on the DreamWorks Kids Bundle Games
DreamWorks Spirit Lucky’s Big Adventure
Based on 2021’s award-winning DreamWorks Animation feature film Spirit Untamed, this video game adaptation puts players in the saddle as Lucky and her faithful mustang, Spirit, alongside her fearless best friends, Abigail and Pru, as they head out on a treasure-hunting adventure. Discover the hidden treasures of Lucky’s frontier town, Miradero, navigate danger in the massive open-world frontier, embark on exciting quests and take photos of unique in-game animals.
The Spirit franchise has achieved huge success with the Netflix series Spirit Riding Free, released across eight full seasons and several specials, receiving huge critical acclaim, including an Emmy Award in 2019 for Outstanding Individual Achievement in Animation. The DreamWorks Spirit toy line was nominated for a Toy of the Year Award in 2018 and in 2019 for Doll of the Year.
DreamWorks Dragons: Dawn of New Riders
Set in the world of the DreamWorks Animation’s critically acclaimed How to Train Your Dragon franchise, this original adventure takes players to the skies in an epic battle to save Dragon-kind from Eir, a fiery foe who is determined to make all Dragons do her evil bidding. Alongside new friends Scribbler and Patch, discover exciting locations both new and familiar, meet fan favourite characters and clash with fierce enemies in this action-adventure game.
Beginning in 2010, the How to Train Your Dragon trilogy of blockbuster films have grossed more than $1.6 billion. The storytelling from the franchise has gone hand-in-hand with groundbreaking television and digital entertainment and has been lauded with multiple Academy Award® nominations and a Golden Globe Award for the second film in the series.
DreamWorks Trollhunters: Defenders of Arcadia
Inspired by the hit DreamWorks Animation and Netflix Emmy-winning series from Academy Award®-winning filmmaker Guillermo del Toro this action-adventure video game features an all-star voice cast that includes the original talent from the show Emile Hirsch, Charlie Saxton, Lexi Medrano and David Bradley.Telling a brand-new story that takes place during the animated series, the video game acts as a key narrative beat that throws players into the world of Trollhunters. Take part in a couch co-op adventure, helping hand from beloved characters to face unknown evil forces and stop the Time-pocalypse.
Video Games & Charity Statistics
- According to Forbes, streaming games on Twitch raised more than $83M+ in 2020
- The UK Games industry is worth £7.1bn and is expected to have grown by 6.5% in 2022
- In 2022 gamers and video game companies raised over £150 million in charitable donations to support the people of Ukraine
UNICEF’s Resources for Results Fund
The UNICEF Resources for Results fund raises money that can be used flexibly for children wherever and whenever the need is greatest. This lack of restrictions allows UNICEF to achieve the greatest long-term impact for children, through scaling up proven solutions for children globally and pioneering new ideas to respond effectively to complex children’s issues. The money raised through the fund enables UNICEF to meet children’s needs throughout their childhood and adolescence, whilst also allowing us to respond rapidly in emergency situations that arise.
UNICEF – the United Nations Children’s Fund - promotes the rights and well-being of every child, in everything the organization does. Together with its partners, UNICEF works in 190 countries and territories to transform that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.
About Outright Games:
Outright Games is a global video games publisher with a focus on bringing quality family entertainment to a worldwide audience. Founded in 2016, Outright Games has established its place in the market delivering engaging interactive games of beloved entertainment licenses globally. Outright Games brings stories and characters to life with titles including favourites such as Peppa Pig: World Adventures with Hasbro, DC’s Justice League: Cosmic Chaos with Warner, Star Trek Prodigy: Supernova and PAW Patrol: Grand Prix with Nickelodeon, and DreamWorks Dragons: Legends of The Nine Realms with NBC Universal. With an Outright Games title there will be fun for all the family to enjoy.
About Universal Games and Digital Platforms:
Universal’s Games and Digital Platforms group leverages the vast portfolio of IP and characters from NBCUniversal. The Games and Digital Platforms group is a business unit of Universal Products & Experiences (UP&E), which is chartered with globally expanding the company's intellectual properties, franchises, characters and stories through innovative physical and digital products, engaging retail and product experiences across our expansive global theme park destinations (for both owned and 3rd party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s three lines of business include Consumer Products, Games and Digital Platforms, as well as Theme Parks Products & Retail. The company's extensive portfolio includes properties created by Universal Pictures, Illumination, DreamWorks Animation, and NBCUniversal Television and Streaming. UP&E is part of NBCUniversal, a subsidiary of Comcast Corporation. www.universalproductsexperiences.com.
About DreamWorks Animation:
DreamWorks Animation, a division of the Universal Filmed Entertainment Group, within NBCUniversal, a subsidiary of Comcast Corporation, is a global family entertainment company with feature film and television brands. The company’s deep portfolio of intellectual property is supported by a robust, worldwide consumer products practice, which includes licensing, and location-based entertainment venues around the world. DreamWorks' feature heritage includes many of the world’s most beloved films and franchises, including Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon, Trolls, The Bad Guys, and Puss in Boots: The Last Wish which have amassed more than $16 billion in global box office receipts. The next film for the studio is Trolls Band Together, slated for release in fall 2023. DreamWorks Animation’s television studio is one of the world’s leading producers of high-quality, animated family programming, reaching consumers in more than 190 countries with a diverse array of award-winning original content through streaming and linear broadcasters.