at Universal Studios Theme Parks Around the Globe This Fall
Fan-Favorite HamiKuma Merchandise from Universal Studios Japan Comes to Universal Orlando Resort and Universal Studios Hollywood for the First Time as a Seasonal Merchandise Program
Universal City, Calif. – Starting this month at Universal Orlando Resort and Universal Studios Hollywood, and next month at Universal Studios Japan and Universal Studios Singapore, guests can officially kick-off spooky season with all-new merchandise inspired by the frights at Halloween Horror Nights. The overall assortment this year is bigger and bolder than ever with new apparel, souvenirs, homeware, collectibles, accessories and more at Universal Studios theme parks globally.
Fan-favorite original character HamiKuma from Universal Studios Japan will debut via a new merchandise collection at both Universal Orlando Resort and Universal Studios Hollywood, giving fans the chance to celebrate the adorably terrifying bear for the first time in the U.S.
Universal Orlando Resort & Universal Studios Hollywood
Guests at both Universal Orlando Resort and Universal Studios Hollywood can bring the Halloween Horror Nights experience home with them through a variety of new merchandise collections featuring this year’s killer line-up.
Step into the fog with the all-new Halloween Horror Nights collection—where fear takes form. The lineup unleashes a chilling array of dark, macabre designs inspired by the creepy conservatory vibes found at this year’s event. From eerie t-shirts and hoodies to sinister drinkware, headwear, and more, every piece is crafted to haunt your style.
Collectors can also get their hands on a limited-edition acrylic sign and purchase puzzle pieces to create a stunning piece of artwork featuring some of this year's terrifying haunted houses. It’s the ultimate keepsake for any horror fan brave enough to embark on Halloween Horror Nights.
The Five Nights at Freddy’s haunted house inspires a killer assortment of collectibles, premium apparel and accessories including a bomber jacket, snapback hat, plush character headband and more, all pulsing with retro flair and eerie nods to the legendary Freddy Fazbear’s Pizza.
Born from the twisted world of Terrifier, an all-new merch collection based on the highly anticipated haunted house includes a festive holiday sweater, a scream-worthy Art the Clown popcorn bucket, sinister shot glasses, terrifying headwear, and more.
The Fallout-inspired collection brings post-apocalyptic flair to your everyday essentials featuring accessories built for survival and apparel straight out of Vault-Tec. From a water bottle bag to a collectible figure, these limited-edition items are perfect for fans ready to embrace the retro-futuristic chaos of the Wasteland.
Channel the chilling legacy and step into the Jason Universe with exclusive merch that horror fans and summer campers alike will kill to take home. Show your love for the slasher icon with hockey jerseys, t shirts, pins and more with the collection that screams vintage terror.
Rebellion meets style with the merchandise collection inspired by the WWE Presents: The Horrors of The Wyatt Sicks haunted house. This edgy lineup of products features a statement-making fanny pack, a sickening hat, and collectible pins that channel the chaotic energy of the group.
At Universal Studios Hollywood, these exclusive collections and more will be available starting Aug. 22 at the Universal Studios Store, Jurassic Outfitters and Production Central as well as the Universal Studios Store and Production Central at CityWalk.
Beginning Aug. 26 at Universal Orlando Resort, guests can step inside the remains of the abandoned Museum of Antiquities in this year’s all-new Halloween Horror Nights Tribute Store, which will take over the Sahara Traders store and the arcade in the New York area of Universal Studios Florida. Guests will enter the highly themed retail space through the main atrium of the museum and venture into the decrepit exhibit halls where an ancient evil was once unleashed…. and may still be lurking in the shadows...while shopping for the latest Halloween Horror Nights merchandise. Plus, beyond the haunted house-inspired merchandise, Universal Orlando is expanding its fan-favorite lineup to celebrate the beloved Lil Boo and the retro-chic vibes of Mel’s Die-In with fresh items available at the Universal Studios Store locations in the park and Universal CityWalk beginning Aug. 19.
Dying to snag this year’s ghoulish gear early? Select sinister souvenirs are already available at shop.UniversalOrlando.com, with more arrivals haunting soon.
What began as an original character developed for Halloween Horror Nights at Universal Studios Japan, HamiKuma has quickly turned into a staple of the event since its 2021 debut. Over the past four years, HamiKuma has grown from a single character to a social media icon and is known for his unique blend of cuteness and grotesque horror—a style popular in Japan called kowa-kawa, meaning “scary cute”.
Next month, in early September, the character will expand internationally, making his debut at Universal Orlando Resort, Universal Studios Hollywood and Universal Studios Beijing via new merchandise collections, including a popcorn bucket featuring adorably creepy phrases, plush headwear and much more. Stay tuned for more details regarding HamiKuma coming stateside, you never know where he’ll pop up...
Universal Studios Japan
Speaking of HamiKuma, over at Universal Studios Japan, Halloween Horror Nights returns from Sept. 5 to Nov. 3 with exclusive, new key chains inspired by HamiKuma, HamiKuma Soul, HamiKuma Punk and now, a wickedly sweet new addition to the line-up, HamiKuma Candy. These keychains have colorful beads, fluffy fur straps, and other unique designs that showcase HamiKuma’s different personalities. Universal Studios Japan will also carry the HamiKuma popcorn bucket with exclusive strawberry cookie flavored popcorn.
Universal Studios Singapore
Halloween Horror Nights is back at Universal Studios Singapore for its 13th year with new nightmares including gothic horror-inspired accessories and drinkware featuring the iconic Halloween Horror Nights logo as well as collections based off this year’s killer haunted house line up. Universal Studios Singapore Halloween Horror Nights 13 will take place on select dates from Sept. 26 to Nov. 1.
For more information on Halloween Horror Nights and to purchase tickets to the events, visit www.HalloweenHorrorNights.com.
About Halloween Horror Nights
Universal Studios Halloween Horror Nights, the ultimate Halloween event, transforms Universal’s theme parks around the globe into terrifying environments complete with movie-quality haunted houses based on today’s most compelling horror properties and eerie original stories created by the twisted minds of Universal’s Entertainment team, along with highly-themed scare zones where menacing scareactors lunge from every darkened corner. Halloween Horror Nights begins August 29 in Orlando, September 4 in Hollywood, September 5 in Japan and September 26 in Singapore. For more information about Halloween Horror Nights and to purchase tickets, visit www.HalloweenHorrorNights.com.
About HamiKuma
What began as an original character developed for Halloween Horror Nights at Universal Studios Japan, Hamikuma has quickly turned into a staple of the event since its 2021 debut. Over the past four years, HamiKuma has grown from a single character to a social media icon inspiring three more original personalities: HamiKuma Soul, HamiKuma Punk and debuting this year at Universal Studios Japan, HamiKuma Candy. Known for its unique blend of cuteness and grotesque horror—a style popular in Japan called kowa-kawa, meaning “scary cute,” HamiKuma has captured the imagination of fans.In 2025, the character will expand internationally, making its debut at Universal Orlando Resort, Universal Studios Hollywood, and Universal Studios Beijing via new merchandise collections and more surprises to come.
About Universal Products & Experiences (UP&E)
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.
