LAS VEGAS, Nevada — Haunting is here to stay—Universal Horror Unleashed, Universal Destinations & Experiences’ first-ever, year-round horror experience, will unleash its terrifying collection of exclusive merchandise when the highly anticipated destination opens on August 14, 2025. The all-new Universal Horror Unleashed retail store will immerse guests in a world of horror while offering exclusive merchandise inspired by Universal's legacy as the masters of horror and four terrifying haunted houses.
After braving the four haunted houses, experiencing the spine-tingling live entertainment, and tasting themed food and beverage, fans can shop at the all-new retail location, where a variety of scientific and supernatural artifacts and curiosities surround guests including apparel, collectibles, jewelry, accessories and more. If they dare, guests can take the horror home by purchasing the terrifying collection dedicated to the most chilling franchises in history.
“This groundbreaking horror experience demanded an equally bold and immersive retail offering,” said Justin LaFoe, Global Parks Merchandise & Retail Officer, Universal Products & Experiences. “We’ve unearthed an all-new lineup of exclusive merchandise that celebrates the four haunted houses and Universal’s legacy as the true masters of horror. From eerie apparel and collectible curiosities to spine chilling home décor, every piece is designed to bring the supernatural to life—and send it home with our guests.”
Here is a closer look at some of the unique merchandise that will be available at Universal Horror Unleashed when it opens in August:
Universal Horror Unleashed
Those looking to commemorate their visit can shop a collection of apparel, drinkware and souvenirs, all donning the Universal Horror Unleashed logo, which includes a spirited Spirit Jersey, a blood-dripping tumbler and Vegas poker chip-inspired souvenirs.
Texas Chainsaw Massacre
Leatherface lovers can fuel their fandom with collectibles featuring the iconic chainsaw itself and gear up with apparel such as a bloody Spirit Jersey, retro tee, bottle opener, faux leather notebook and backpack.
Jack the Clown
No Universal horror experience is complete without Jack the Clown; and his maniacs will die for a new collection of apparel and accessories including a bloody bomber jacket, cross-body bag, burlap sack beanie and even a tank inspired by his partner Chance’s polka dot top. Collectors will be able to take Jack and Chance home with them in plush forms as well as an intricate Jack collectible figurine.
Universal Monsters
Building upon the legacy of Universal Monsters is an expansive assortment of classic Frankenstein and The Bride of Frankenstein apparel and accessories including blood-red lip and electrifying bolt rings as well as a stitched-up cross-body bag. Universal Horror Unleashed-exclusive Universal Monsters apparel features Frankenstein’s Monster, Dracula and Wolf Man all at odds with each other across a variety of apparel, jewelry and souvenirs.
Blumhouse’s The Exorcist: Believer
Blumhouse’s The Exorcist: Believer comes to life with a dedicated t-shirt and serpent inspired pin as well as home items sure to send shivers down the spine.
Scarecrow: The Reaping
The popular original Scarecrow: The Reaping haunted house has also inspired unique products including a burlap backpack, plush and creepy jewelry.
Chucky
While not present throughout the warehouse, everyone’s favorite Good Guy, Chucky is always lurking nearby and is represented via a zipper jacket, hat and notebook donning the iconic overall pattern along with a vintage assortment of merchandise honoring the killer doll himself.
Guests can purchase these cross-category collections after surviving their visit exclusively at Universal Horror Unleashed when it opens on Aug. 14, 2025.
About Universal Horror Unleashed
Universal Horror Unleashed is Universal Destinations & Experiences’ first-ever, year-round horror entertainment experience. Its first location, set to open on August 14 at the AREA15 District in Las Vegas, will be a nightmarish spectacle featuring four themed immersive areas set in an abandoned production warehouse, plus four terrifying haunted houses: “Universal Monsters,” “Blumhouse’s The Exorcist: Believer,” “The Texas Chainsaw Massacre,” and “Scarecrow: The Reaping.” The horror extends to the food and beverage offerings, with themed bars and food locations serving craft cocktails and themed bites in select areas, and a retail location with unique collectible merchandise and more. With a second location planned for Chicago, this new concept is part of the company’s ambition to introduce new products to new audiences in new markets, combining Universal’s deep expertise in the horror genre with next-level storytelling to deliver a truly unforgettable experience. To learn more about Universal Horror Unleashed in Las Vegas visit UniversalHorrorUnleashed.com.
About Universal Destinations & Experiences (UDX)
Universal Destinations & Experiences, a unit of Comcast NBCUniversal, offers guests around the world the most innovative, immersive and popular entertainment experiences. Our portfolio is comprised of world-class theme parks featuring the industry’s most thrilling and technologically advanced attractions, exceptional hotels and resorts, unique merchandise, games, virtual and live entertainment experiences. We use our rich collection of stories and franchises – from Universal Pictures, Illumination, DreamWorks Animation and more – to take people to places they couldn’t imagine while creating memorable and emotionally fulfilling moments for people of all ages. Learn more here.
About Universal Products & Experiences (UP&E)
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.
