The new site transforms the guest experience, offering exclusive merchandise and for the first time, personalized products along with fan-favorite collectibles direct from Universal’s theme parks

Universal City, CA — Universal Products & Experiences today announced the launch of shopUniversal.com, a newly reimagined e-commerce destination that brings the excitement of Universal theme parks directly to fans around the world. The new platform offers an expanded and immersive retail experience, featuring personalized products, made-to-order merchandise, and fan-favorite collectibles direct from Universal’s theme parks and experiences.

With exclusive merchandise inspired by thrilling attractions, iconic characters, and immersive worlds from Universal Orlando Resort, Universal Studios Hollywood, and beyond, shopUniversal delivers a curated shopping experience that celebrates the stories and fandoms that define Universal’s legendary theme parks, seasonal events and experiences.

“We’re thrilled to launch shopUniversal as a destination where fans can express their fandom connected to the excitement of our parks no matter where they are,” said Justin LaFoe, Global Parks Merchandise and Retail Officer, Universal Products & Experiences. “With this vastly improved shopping experience, we’re giving guests more ways than ever to bring a piece of the parks home and prepare for their visits.”

Key features of the all-new shopUniversal experience include:

• Personalized Products: For the first time ever, guests can customize select products with names and park-inspired designs—bringing a new level of personalization to beloved merchandise.
• Made-To-Order Merchandise: The site also introduces made-on-demand capabilities, allowing fans to access unique items produced specifically for them, expanding creative possibilities while supporting sustainable practices.
• Exclusive & Limited Release Collections: Best-selling and most-requested items from Universal Orlando Resort, Universal Studios Hollywood and Universal Horror Unleashed, with the latest and greatest products added weekly.

In addition to new product offerings, shopUniversal delivers a significantly enhanced user experience. The site features streamlined navigation, intuitive search tools, and curated collections that make it easier than ever for fans to discover merchandise tied to their favorite attractions, characters, and seasonal events. Whether browsing by franchise, theme park, or product type, users will enjoy a faster, more personalized shopping journey.

Just in time for the holidays, the first batch of new arrivals comes to shopUniversal with the all-new Holidays at Universal collection featuring Spirit Jerseys, ornaments and more coming soon from fan-favorite brands including The Wizarding World of Harry Potter, Hello Kitty, DreamWorks Animation’s Shrek, plus legendary Universal Pictures’ films’ Back to the Future and Jaws which are celebrating their 40th and 50th anniversaries, respectively.

Also launching on shopUniversal this month is a Universal theme parks’ exclusive collection of merchandise inspired by Universal Pictures’ Wicked: For Good. From home goods and plush to bag charms and apparel, the new collection celebrates the Land of Oz and fan-favorite characters from the epic conclusion. These products and more will also be available starting today at Universal Orlando Resort and Universal Studios Hollywood with more coming later this month, just in time for the film.

The launch of shopUniversal is a key milestone in Universal’s broader digital transformation strategy, enhancing guest experience and expanding access to its most iconic intellectual properties. To explore the new site and shop for the latest collections, visit shopUniversal.com and follow @shopUniversal on Instagram to get the latest news and see the newest merchandise before it drops.

About Universal Products & Experiences (UP&E)

Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.