Universal Products & Experiences


Zen Studios Unleashes Pinball M: The New Horror-Inspired Pinball Platform for Fearless Players

Zen’s New Pinball Platform Includes Five Terrifying Tables Coming Fall 2023

San Francisco, CA– August 31, 2023 - Get ready to tilt into terror with Zen Studios’ latest creation, Pinball M! Today, Zen announced a brand-new digital pinball platform designed for horror fans. Pinball M will transport players into a world of terror, where every flick of the flipper could either lead to disaster or to their victory. Pinball M is expected to begin terrorizing its players on PlayStation, Xbox, Steam, Epic Game Store, and Nintendo Switch soon.

Pinball M will launch with five horrifying tables inspired by world class IPs, including: Chucky’s Killer Pinball in collaboration with Universal Games and Digital Platforms, Dead by Daylight Pinball in collaboration with Behaviour Interactive, and Zen’s own Wrath of the Elder Gods Director's Cut.

To round out the launch, Zen is also developing two other tables that will be revealed later. Each Pinball M table is fully loaded with gameplay designed to keep players on the edge of their seats, and each table features assets inspired by their source material for an authentic experience.

The terror doesn’t stop when the game is over! Pinball M introduces a new nerve-rattling Play Corner feature in the table menu, which immerses players in a 3D environment that’s themed to match each table’s horror-inspired design. The wickedly fun customization options will make each Play Corner unique. Players can craft their own personal corner of horrors in the game with eerie decorative elements which can be earned through gameplay. With Play Corners, they’ll be drawn deeper into the terrifying world of each pinball table, and they may never want to leave.

“We are thrilled to bring this new pinball platform to our players with a killer lineup of new licensed tables,” said Mel Kirk, COO of Zen Studios. “Over the years there have been many mature themes that we’ve wanted to explore on our pinball tables. Pinball M allows Zen to fully embrace M-rated source material and create authentic pinball experiences based on our favorite horror and irreverent themes.”

For more information about Pinball M, visit www.pinballm.com. Players can add Pinball M to their wishlists now, available on Xbox, PlayStation, Steam, Epic Game Store and Nintendo Switch.

More ghastly news and updates about Pinball M is on its way in the coming months, including more table releases in 2024. Pinball M is a free platform download with tables available as in-game purchases.

Chucky Franchise © 2023 Universal City Studios LLC. Seed of Chucky © 2023 Focus Features LLC. All Rights Reserved.

About Zen Studios:

Zen Studios is a leading global producer and publisher of interactive entertainment software for all major digital game platforms. Recognized as one of the premier gaming studios in entertainment studios, including Lucasfilm, Marvel Entertainment, NBC Universal, Funko and FOX Digital Entertainment.

Zen’s Pinball FX franchise has defined video game pinball excellence since 2007, and critically acclaimed titles like Circus Electrique and Operencia: The Stolen Sun have proven its devotion to creating captivating RPGs. Zen Studios joined Saber Interactive in November 2020. For more information on Zen’s library of titles, visit zenstudios.com.

About Embracer Group:

Embracer group is a parent company of businesses led by entrepreneurs in PC, console, mobile and board games and other related media. The Group has an extensive catalog of over 850 owned or controlled franchises.

With its head office based in Karlstad, Sweden, Embracer Group has a global presence through its eleven operative groups: THQ Nordic, Plaion, Coffee Stain, Amplifier Game Invest, Saber Interactive, DECA Games, Gearbox entertainment, Easeybraind, Asmodee, Dark Horse and Embracer Freemode. The Group has 120 internal game development studios and is engaging more than 12,750 employees and contracted employees in more than 40 countries.

Embracer Group’s shares are publicly listed on Nasdaq First North Growth market Stockholm under the ticker EMBRAC B with FNCA Sweden AB as its Certified Adviser; info@fnca.se +46-8-528 00 399.

About Universal Games and Digital Platforms:

Universal’s Games and Digital Platforms group leverages the vast portfolio of IP and characters from NBCUniversal. The Games and Digital Platforms group is a business unit of Universal Products & Experiences (UP&E), which is chartered with globally expanding the company's intellectual properties, franchises, characters and stories through innovative physical and digital products, engaging retail and product experiences across our expansive global theme park destinations (for both owned and 3rd party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s three lines of business include Consumer Products, Games and Digital Platforms, as well as Theme Parks Products & Retail. The company's extensive portfolio includes properties created by Universal Pictures, Illumination, DreamWorks Animation, and NBCUniversal Television and Streaming. UP&E is part of NBCUniversal, a subsidiary of Comcast Corporation. www.universalproductsexperiences.com.

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